The Signal — Blog
Useful ideas. Room to think.
Websites, software, and AI in the context of a working business. Practical examples, considered advice, and a closer look at what deserves your attention.
Before you automate a lead handoff: map the workflow, exceptions, and human checks
A worked example for moving a website enquiry into a team's tools without losing ownership, duplicating records, or making unsupported commitments.
Read article → · 6 min readWrite an OpenAI prompt your team can actually check
Turn a vague customer-enquiry prompt into a usable task brief, with an example input, review criteria, and links to OpenAI's developer guidance.
Read article → · 2 min readA call-preparation workflow your team can evaluate
Create a source-based call brief, separate facts from hypotheses, and review the result before using it.
Read article → · 3 min readFive AI prompts for sales work, with a review step for each
Draft call briefs, follow-ups, CRM notes, buyer messages, and objection practice without treating generated text as verified fact.
Read article → · 4 min readA practical Claude starter workflow for teams
A worked Claude prompting exercise using Anthropic's guidance: organize project notes, preserve uncertainty, and check the draft before sharing it.
Read article →