Build · AI visualization · In production
Epic Exteriors
A complete exterior-remodeling experience that moves homeowners from inspiration to project fit, with AI-assisted visualization built into the lead journey.
- Client
- Epic Exteriors of Utah
- Team
- Full design & implementation
- Timeline
- End-to-end engagement
- Stack
- Marketing site · homeowner intake · image-generation API · lead workflows
- Status
- In production
The brief
Epic Exteriors needed a digital experience that matched the quality of the work it sells. A conventional contractor site could list windows, doors, and siding, but it would not solve the harder problem: helping a homeowner see the potential before committing to a consultation.
The assignment covered the full design and implementation of the site, the service and project-fit journey, and an AI image-generation experience built directly into that flow.
What I designed and built
Brand and website
- A complete responsive design system for a premium Utah exterior-remodeling company
- Clear service paths for windows, doors, and siding
- A visual narrative that treats the exterior as one composed transformation instead of a list of products
- Conversion paths for visualization, quote requests, and consultation
AI home visualizer
- A homeowner photo-intake experience for exploring a new exterior direction
- An API-backed image-generation flow that turns the uploaded home and selected goals into an illustrative concept
- Product language and guardrails that clearly frame generated images as inspiration rather than exact construction plans
Lead and project-fit flow
- A low-pressure first step that lets homeowners begin with their own property
- Structured project context before consultation
- A journey from visual possibility to service fit and a real conversation with the Epic Exteriors team
Why the AI belongs in the product
The visualizer is not a detached demo or an AI feature added for novelty. It addresses a real decision barrier in exterior remodeling: homeowners often struggle to picture how coordinated changes to siding, windows, doors, and color will work together on their own house.
Putting visualization before the consultation gives both the homeowner and the contractor a clearer starting point while keeping expectations honest about products, dimensions, and final construction.
Outcome
Epic Exteriors now has a production site and lead experience designed around the way homeowners make a high-consideration decision: see the possibility, understand the scope, establish project fit, and then start the conversation.
The next build
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