GTM AI enablement inside three software companies

The problem

The pattern is the same in every sales org I walk into: the team already "uses AI" — a few reps have a chat window open, someone bought licenses — but nothing is installed. Prospecting research is still manual, call prep still eats thirty minutes a meeting, follow-ups still lag, and the AI usage that exists is scattered, private, and impossible to coach. The tooling isn't the bottleneck. The last mile is.

What I install

The install is mapped to each team's real workflows, not a generic prompt pack. Across the three companies it covers:

• Claude projects scoped to the team's ICP, messaging, and deal stages.
• Prompt sets and skills for the core motions — prospect research, call prep, outreach drafting, pipeline review, CRM hygiene.
• A playbook reps actually open — short, workflow-first, with a clear "what stays human" boundary so nobody is guessing where AI ends.

The cadence

Weekly working sessions with the reps (real accounts, real deals — not demo data), office hours for whatever the team is stuck on, and new workflow rollouts as the models improve. Managers get their own loop: how to use AI outputs in coaching and pipeline reviews, because adoption dies when the manager never looks at the work.

On outcomes

The numbers stay private until each company agrees to publish them, and nothing gets rounded up for marketing. What I can say: this is the engagement the GTM AI Sprint and Embedded Enablement retainer are built from — the offers are the productized version of what already runs here.