Build · Portals · In production
ValleyMen
A complete digital system for ValleyMen: public positioning and conversion, member and admin experiences, direct messaging, and the workflows that connect the program.
- Client
- ValleyMen
- Team
- Full design & implementation
- Timeline
- End-to-end engagement
- Stack
- Marketing site · member portal · admin portal · messaging · workflow automation
- Status
- In production
The brief
ValleyMen needed more than a marketing site. The public experience had to explain a personal 90-day reset with clarity and conviction, then hand qualified members into a private system that could support the work after they joined.
The assignment covered the full design and implementation: the brand-led public site, the member experience, the admin tools behind it, and the communication and workflows connecting both sides.
What I designed and built
Public site
- A complete responsive experience built around ValleyMen's direct, grounded voice
- Clear paths through the program, philosophy, founder story, FAQs, and consultation flow
- A visual system that carries the mountain and trail language without losing usability or conversion focus
Member portal
- A private member experience for the work that begins after enrollment
- Structured program access and progress-oriented touchpoints
- Messaging that keeps communication connected to the member journey
Admin portal
- A separate operating surface for managing members and the program
- Admin-side visibility and controls for the workflows behind the experience
- Tools that keep day-to-day delivery in the same system as the member journey
Messaging and workflows
- Direct communication between the people running the program and the members moving through it
- Connected onboarding and accountability workflows rather than disconnected forms and manual handoffs
- Clear boundaries between the public site, member access, and admin operations
How the system fits together
The public site establishes trust and helps a prospective member understand the program. Enrollment then moves into a private member experience, while the admin portal gives the ValleyMen team the tools to support that journey. Messaging and workflows connect those surfaces so the experience does not stop at the marketing-site conversion.
Outcome
ValleyMen now has one coherent production system spanning acquisition, member delivery, administration, and communication — designed and implemented as a whole rather than assembled as separate websites and tools.
The next build
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